Connaissance et Commerce International des Vins
Professor Pascal Durand led a group of 17 students to the
Left Coast on this year's Industrial Espionage Tour de Californie.
The intrepid group flew to San Francisco and arrived in the early
afternoon. They checked in to their hotel out on the coast before
venturing to Burlingame for our annual seminar on marketing.
Wine Broker and Marketing Mogul, Alexia Moore explains the "three tier
system" to the group, along with how wines are marketed in the U.S. in
general and California specifically.
Alexia Moore and Pascal Durand.
After our discussion, I usually open a few bottles of
Especially impressive is the diversity of
the students and how well they speak both French and English, given that those
are "second languages" for so many of them!
Franois Morey, soon-to-be-famous vigneronne.
That's the Birthday Bey on the right...
Pascal has a look at the Duxoup label...
After tasting a California Sauvignon, Chardonnay, Zinfandel, Charbono and a
couple of Cabernets...we amble a few doors up the block to Aji Yoshi Yah for
vittles and more vino.
CCIV Cuvee Bienvenue
Most of the group toasted with bubbly...the server toasted with a pitcher of Source
We began with an array of sushi...
Then some Pinot Gris from the Etude Winery bearing the Mandrillon Creek label.
Nathalie was very surprised...
A nice little "XX" Sauvignon Blanc.
Chateau Rabuel Zinfandel...
Drink Mee Pinot Noir
Teriyaki Salmon and a Pork Chop.
We had a Birthday Cuvee of Tannat for Jerome Bey...
And a California Syrah for Monsieur Morey...
And so it was time for Sleeping Beauty to go back to the hotel for her first
snooze in California.
Much fun and we wish the group a good excursion around California!
We may meet up at VinItaly in Verona...so stay tuned!
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